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Liquitex is a US company that supplies art materials, focusing exclusively on the development, manufacture and distribution of acrylic paints. Founded by Henry Levison as "Permanent Pigments" in 1955, the company created the first water-based acrylic gesso. That same year, Levison decided to reorganize the company under the name "Liquitex". In 1956, the company starting selling water-based "Soft Body" acrylic paints. In 1963, "Heavy Body" paints were available with a thicker consistency. The company offers the largest number of acrylic paint products in the world